6:00 - 9:00 | Marquette, MI
Pre-Event Social Meetup
Connect with attendees and friends prior to the U.P. Outdoor Summit’s official start time, join us for one of the following informal outdoor experiences. Catch a sunrise with Bugsy Sailor at the Marquette Harbor Lighthouse at 6:00 am! Meet at the North side of the Marquette Harbor Lighthouse, 300 N Lakeshore Blvd, Marquette, MI 49855 Join Vaughn Rodriguez for a hike around Presque Isle at 7:30am! Meet at Presque Isle Park Pavilion, 3 Peter White Dr, Marquette, MI 49855
9:00 - 10:00 | Jacobetti Complex
Registration & Coffee
During registration hour, take time to check out demos, tables, network, and get set for the day.
10:00 - 10:15 | Innovation Hall
Welcome & Introductions
Kicking off the U.P. Outdoor Summit, we’ll hear from Phil Britton, ORIAN Facilitator, for opening remarks, before introducing Jonathan Jarosz from Land of Outsiders, and setting the stage for our morning keynote speaker.
Friday, May 16
10:15 - 11:00 | Innovation Hall
Keynote
Sarah Lucas: Director, Michigan Office of Rural Development
In her keynote presentation, Sarah will explore the connection between outdoor recreation and rural prosperity, highlighting how the outdoor industry can drive sustainable growth.
11:00 - 12:00 | Innovation Hall
Outdoor Recreation Industry Growth Strategy (ORIGS) Presentation
Presented by TIP Strategies
Explore the latest research and strategic insights shaping the outdoor recreation industry in the Upper Peninsula and beyond. This session, led by experts from TIP Strategies, will examine industry trends, economic impact, and opportunities for sustainable growth.
12:00 - 1:00 | Jacobetti Complex
Lunch & Shake Out
Take a break, grab some catered lunch, and connect with fellow attendees while exploring outdoor vendor demos showcasing outdoor gear, technology, and innovations. This is a great opportunity to network, recharge, and get hands-on with some exciting products.
1:00 - 2:00 | Innovation Hall
Open Space Roundtable Discussions
Choose your adventure with the various topics and conversations held in this portion of the event. The room will be divided into sections per topic. These interactive open space roundtable discussions will bring together industry leaders to explore challenges and opportunities shaping the future of outdoor recreation. Topics include: Outdoors for All: Brandan Freeman Expanding outdoor access and representation for all communities. Accessibility: Jaimie Glenn & Tim Schumann Ensuring outdoor spaces are inclusive for all abilities. Industry: Bill Thompson, Dan Dehlin, and Everett Bateman Navigating economic shifts, small business development, and opportunity in rural regions. Innovation: Joe Thiel & Jim Baker Understanding the role of new technologies and practices in outdoor recreation. Sustainability: Jes Thompson & Susan Estler Balancing outdoor recreation growth with environmental conservation efforts. Join the conversation and share your insights on how we can build a more inclusive, innovative, and resilient outdoor industry.
2:00 - 3:00 | Innovation Hall
Electrified Trails Feasibility Study
Presented by Upland
As outdoor recreation evolves, so does the technology that powers it. This session, presented by UPland and a team of university students, discusses the future of electrified trails, covering advancements in e-bikes, trail infrastructure, and policy considerations. Join us to learn how electrification is transforming trail access, sustainability, and outdoor experiences.
3:00 - 4:00 | Jacobetti Complex
Outdoor Demonstrations & Networking
Join us for an open hour of exploring Marquette’s outdoor recreation outfitters, startups, and Michigan based organizations. Try new equipment and chat with fellow enthusiasts as we wrap up the day.
5:00 - 7:00 | Ore Dock Brewing Co.
Apres-Summit Party with Fresh Coast Film Festival
Come and say cheers to a great day! Join us for happy hour and a special film presentation by the Fresh Coast Film Fest Crew. Wrap up the day with good company and conversation at Ore Dock Brewing Co.